The Influence of Color Attributes on Memory Performance

DALIRNAGHADEH DONYA – Turkey, Bilkent University

One of the most interesting and challenging questions in contemporary memory research is on ways to enhance human memory performance. Many variables have been proposed to contribute to retrieval operations and one of these variables is color. Based on Salient Color Theory, color affects visual attention and human memory. Furthermore, colors’ superiority effect enriches and specifies memory traces that allow individuals to benefit from multiple cues at retrieval. Color functions as a powerful information channel to the human cognitive system and has been found to play a significant role in enhancing memory performance. Colors that can influence the level of attention and give rise to emotional arousal contribute to the storage of information in short-term memory, and furthermore help people to compare, analyze and make judgments. Studies regarding the association between color and memory have mostly been carried out on the difference between color and non-colored objects. The studies that consider the interior space are very few and do not control the effect of hue and saturation on memorability. Regarding the lack of literature concerning the effect of color attributes on memory performance in interior spaces, this study aims to fill the gap about color-memory associations in interior spaces.